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The rebound effect refers to the idea that some or all of the expected reductions in energy
consumption as a result of energy-efficiency improvements are offset by an increasing demand
for energy services. The present paper explores the rebound effects from an economist’s
viewpoint by applying a general equilibrium model in three sectors to measure these effects on
the household side. Both direct and indirect rebound effects expressed as efficiency elasticity
and prices elasticity are quantified and commented. On the basis of our theoretical discussion
and numerical simulation, the paper shows that the degree of the direct and indirect rebound
is strongly depends on the elasticity of substitution between energy services.